Advanced Video Camera and Editing



Plan/Script/Storyboard Rubric


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The following rubric identifies characteristics that I consider to be the most significant not just to me, but to professionals. Read carefully. Points are awarded based on which category your work falls under. If you find yourself achieving less than what you desire, then make the opportunity to see me and we can discuss.


Criteria
Planning/Script
Developing (0-3)
* Sketchy script
* Not really writing to the visuals
* Narration is not conversational
* Majority of sentences are passive - not using the active voice
* Sentences are long-winded (too long to say in one breath)
* Shows evidence of planning for a few parts of the production
* Script is not in two-column script format
* Script is handwritten, not typed
* SOTS are too long (longer than 15 seconds)
* Information in SOTS could be said better in reporter narration
* Story open contains too much info at once
* Use of 'throw-away' lines that are not essential to the story
* Use of cliche phrases
* Spelling errors and numerous typos
*Uses only one source
*No clear characters who can illustrate the topic as in the case for in-depth stories and quick turnarounds
*SOTS are not transcribed
*Information not factually accurate or imprecise




Proficient (4-7)
* Complete script or storyboard using two-column script format (and typed), although not detailed (missing video descriptions or SOTS not fully transcribed or incomplete
* Shows evidence of planning through most parts of the production.
* Use of present tense, active voice and conversational language
* Evidence that script is written to video
* Starts with an attention-getting hook
* SOTS no longer than 12 -15 seconds
* SOTS advance information in the story
* Sentences are short and carry one idea, or one breath per sentence
* Some spelling errors and typos
Exemplary (8-10)
* Shows evidence of planning through all parts of the production
* Story has clear direction and focus and generates audience empathy using an identifiable character as in the case for in-depth stories especially.
*Information is accurate
*Includes more than one source
* Includes creative use of NAT sounds (NAT pops) between narration and SOTS
Criteria

Creativity
Developing (0-3)
*Little evidence of imagination, creativity or thoughtfulness
*No style or mood is apparent
Proficient (4-7)
*Some evidence of imagination, creativity or thoughtfulness
*Some evidence of thought to style and mood, though may not always suit the content
Exemplary (8-10)
*Thorough evidence of imagination and creativity
*Style or mood suits the content well
*Original and engaging







Criteria

Stand-up/Presenter Performance
Developing (0-3)
*Reporter simply stands in front of backdrop with little to no interaction.
*Doesn't advance information or adds little to move the story forward
*Repeats information already heard
*Reporter lacks engagement
*Reporter wardrobe unsuitable for professional appearance
*Information sounds confusing or uses too much jargon

Proficient (4-7)
*Somewhat more interactive with the background
*Some walk and talk, although showing hesitancy or indecisiveness
*Reporter sounds more engaged and inspired
*Reporter attire more suitable, adding credibility
*Information is clear and easy to understand
Exemplary (8-10)
*Shows or demonstrates something by interacting with scene or using props
*More inspired walk and talk that leads to and reveals something significant to the story
*Reporter greatly engaged and professional
*Creative use of language
*Obvious attention to planning and detail
*Creative use of multiple shots to cover detail